Marketing is incredibly important to make your property visible to potential tenants, and your marketing efforts will yield even better results if you focus on your marketing efforts to a targeted audience. Here are few ways in which you can use targeted marketing to find the perfect tenant:

 

Do your homework – Remember, different people look for different amenities in a home. So, you first need to make a list of amenities that your property is offering. Next, you need to customise your marketing strategy based on the target audience. Apart from the property, also make a list of features in the areas that the property is situated in.

Choose your agent wisely- If you are choosing an agent to represent you, enquire in detail about their marketing strategy. Do they have a more considered, strategic approach or take basic photos, list the property on the portals at the same time and wait for the phone to ring? At Sandersons UK we are forward thinking in our overall approach and use of technology as we aim to redefine estate agency. We have won an industry award for innovation as a reflection of our proactive determination to deliver the very best and most efficient client experience.

 

Get personal – With choice on the market, the only way to attract motivated, potential tenants and achieve the rent you desire is to stand out from the crowd. So, it is better to go personal in your communications. One effective way to market to a targeted audience is by bringing personalisation and building a genuine connection. The right agent can offer a more personal service by allowing tenants to register direct with them, establishing their requirements and notifying them about the new listing if it meets their criteria.

 

Location is important – Location is an important deciding factor when it comes to renting properties. For example, if there is a university nearby, you should target your marketing efforts to students. If you are targeting families, highlight the benefits of the location such as proximity to schools, the station, stores, and other transport options. The marketing particulars need to be well written and carefully considered reach out to the profile of the targeted audience and sell the lifestyle.

 

Look through the eyes of the tenant – When it is your property, you always see the good points, but you are not the one who is going to live there. Look at the property through the eyes of the people who will actually live in it. If you do not live in the area of the property, you need to make yourself familiar with the surroundings. Look out for things that a tenant will look out for in and around your property and compare the price of your property with the others being offered in the area.

 

Happy tenants not only feel well treated, but they also keep the property in a good condition. Problems with tenants will not only cost you money but also result in stressful situations. Finding a tenant over and over can be tough, so it’s important to make the right choice of tenant the first time around.

You may even find yourself in a situation where your property is so well marketed you are spoilt for choice with tenants then need to decide how to choose the most suitable. Click here for a blog we prepared to help you decide, should you find yourself in this situation.