Are you responding to the changing priorities of buyers?
Are you responding to the changing priorities of buyers?
Research has shown that since the end of lockdown the priorities of many homebuyers has changed significantly with many reassessing what they really want from a new home and its location.
With the lockdown having forced people to spend a considerable amount of time in their homes, including working from home, house hunters have been thinking much more carefully about what they need in a new property.
For many city dwellers there is now a drive to move out of the city to semi-rural locations for a better quality of life. Statistics show that approximately 17% of London buyers have widened their property search.
The main priorities for homebuyers now are:
· A bigger home
· Gardens and more outdoor space
· Good commuter links
· Quick broadband speeds
· Separate space to work from home
· Good energy efficiency to keep household bills down
· Strong community spirit
In light of this it is even more important for your agent to tailor the marketing of your home and highlight these positive attributes.
Here at Sandersons UK our dedicated marketing team know how to make sure the key features of your home (or its potential for change) are effectively communicated to your target market. We would highlight the following; best local walks, peace and tranquility of the garden, local amenities, leisure facilities, community events, the nearest transport links, the best schools and their Ofsted ratings and which areas within your property can be used as work from home spaces.
Experience the difference with Sandersons UK