Does it feel like your home is invisible with your current estate agent?
There's many reasons why a house might not be selling, here's a few things to do to make sure you have the best possible chances.
List on all the major portals - Rightmove, Zoopla and OnTheMarket are the big three. Rightmove is the biggest but it is important to appear on all three to ensure your property is being seen by as many people as possible.
The best light - Does your property look it's best online? This goes for the basics such as premium professional photography, to captivating descriptions. There's plenty of other ways to show off your property too, floor plans, video tours, drone imagery etc. These can all be utilised to highlight certain selling points.
Keep it fresh - It can be a good idea to mix up the photographs and description periodically. Showing off a different aspect of the property could capture the attention of potential buyers, even those that may have previously disregarded your property.
Additional exposure - There's plenty of people not looking at the portals, and your property might make them consider moving. Social media is a great way to gain additional exposure for your property. Your agent may also be able to submit your property to publications online and in print to be featured. A 'for sale' board is also an old, but effective way to catch the attention of potential buyers.
Be proactive - Your estate agent should be regularly looking for potential buyers of your property. Do they have a database of buyers? Are they contacting people they think might be interested? It might be worth checking in with them to see what they are doing to be proactive. Just putting the property on a portal and hoping for the best usually isn't enough.
Feedback - If your property is getting viewings, but not offers. Make sure your agent gives you detailed feedback from every viewing. Perhaps you need to declutter, or do some decorating to make your home more desirable to buyers.
Keep an eye on the market - Your agent will have a good understanding of the property market, ask them what is happening in the market at the moment. There's plenty of factors that can affect the property market, and therefore your sale. Having said that, a good agent can generate interest even in a slow market, it may be worth asking yourself if your agent is committed to the sale of your property.
