How to sell your home for the best possible price in the quickest timeframe in 2026
Every homeowner wants confidence that an accepted offer reflects the highest achievable price, with a proceedable and motivated buyer. Most agents can sell a property, the real difference is how they do it. Here are 10 key factors that make the biggest impact on price, speed and certainty.
1. A realistic, evidence-led asking price
Overpricing remains one of the biggest causes of price reductions, stalled listings and weaker final sale prices. Buyers are well informed and quick to dismiss homes that feel out of step with the market.
A strong pricing strategy is about creating interest, competition and momentum from day one. A property is ultimately worth what someone is prepared to pay for it but the advertised price need to be realistic from the outset with eye catching marketing to encourage more clicks. Some agents will over value to win the instruction and tie the client into a lengthy fixed contract (can be 3-6 months!) so they are stuck if the service doesn't stand up to what was promised.
The difference with Sandersons
We don’t tie our clients into fixed-term contracts. Vendors stay with us because they choose to, not because they have to. This removes any incentive to overvalue simply to win an instruction and secure a lengthy tie-in.
Our pricing advice is based on buyer behaviour, local data and what will generate the strongest response, not what sounds most appealing at a valuation appointment.
2. Professional photography & floorplans that genuinely elevate a listing
Photography is often the deciding factor in whether a buyer clicks through or scrolls past. Poor lighting, rushed images or awkward angles can instantly undermine a home’s appeal. People often dismiss a property without a detailed floorplan.
High-quality photography consistently leads to more enquiries and better quality viewings.
The difference with Sandersons
We employ in-house professional photographers who take the time to capture homes properly. If you compare listings across the portals, you’ll see the difference. Our properties stand out, attract more attention and make buyers want to click for more. Our detailed floorplans with measurements for all rooms allow people to make an informed decision.
3. Video tours that add value, not noise
Video tours are now expected, but not all videos are equal. Poorly filmed or overly gimmicky videos can actually deter buyers.
A well-produced walkthrough gives buyers a true sense of space, flow and layout before they ever step through the door.
The difference with Sandersons
Our video tours are professionally filmed and edited to feel natural, informative and engaging. They improve the quality of enquiries and are also a powerful tool for social media marketing, where many buyers first discover a property.
4. Accurate buyer matching from a live database
Not all buyers start their search on Rightmove. Many are already registered with agents they trust, waiting for the right home to appear.
Matching a property to the right buyer early can shorten timescales and improve negotiating positions.
The difference with Sandersons
Our phased marketing strategy encourages buyers to register directly with us. Some homes go under offer before ever launching to the portals.
We also offer discreet marketing for sellers who prefer privacy. Properties are shared only with approved, proceedable buyers and never released publicly, ideal for those who don’t want their move in the limelight.
5. Proactive marketing, not passive listing
Uploading a property and waiting for enquiries is not a strategy. Buyers need to be followed up, feedback analysed and momentum maintained.
The difference with Sandersons
Because we don’t have the comfort of a fixed contract, we remain proactive throughout the instruction. Our focus is always on demonstrating that we are working in your best interests, adjusting strategy where needed and keeping interest levels high.
6. Full exposure across all major portals and social media
Keen buyers register on all portals. Limiting marketing to one or two platforms risks missing a significant proportion of the market.
Social media also plays an increasing role, particularly in reaching buyers who were not actively looking until the right home appeared.
The difference with Sandersons
We advertise on Rightmove, Zoopla and OnTheMarket because enquiries come from all of them. Choosing an agent who limits portal exposure can mean missing out on a third or more potential buyers.
We also use social media to create additional visibility and generate interest beyond the portals.
7. Skilled, in-house negotiation
Negotiation is not just about agreeing a price. It’s about understanding motivation, affordability, chain position and risk. Furthermore they we constantly being proactive, following up on enquiries and working for the best outcome for all parties with customer service at the heart of it.
The difference with Sandersons
All negotiations are handled by experienced, in-house negotiators who understand the local market. This allows us to structure offers intelligently and protect our clients’ position from the outset. Read our Google reviews to see the difference!
8. Properly conducted, accompanied viewings
Viewings are one of the most overlooked parts of the process. They are not simply about unlocking doors.
The difference with Sandersons
We don’t use third-party viewing agents. Our team knows the property, can answer questions, build rapport and offer practical solutions if a buyer hesitates over layout or finish. That personal interaction often makes the difference between interest and an offer.
9. Deposit and reservation agreements to reduce fall-throughs
Nationally, around one in three agreed sales never complete. This is stressful, costly and avoidable in many cases.
The difference with Sandersons
We are approved to offer deposit and reservation agreements through our Secure Sale process, as recommended in the Government’s How to Sell guide and currently under consultation to become standard practice.
These agreements encourage commitment from both parties and significantly reduce the risk of late withdrawals, gazumping or renegotiation.
10. Dedicated, in-house sales progression
Accepting an offer is only half the journey. Many sales fail because no one is actively driving the transaction forward.
The difference with Sandersons
We have a dedicated, in-house progression team focused solely on getting sales to exchange and completion. As a result, our fall-through rate over recent years has consistently remained below 10%, compared with an industry average of 30–35%.
Don’t lose your buyer between offer accepted and exchange simply because your agent isn’t maintaining momentum.
Selling a home successfully is about far more than finding a buyer. It’s about presentation, exposure, negotiation and proactive management from start to finish.
When every stage is handled with care, experience and attention to detail, sellers are far more likely to achieve the best possible price, within the timeframe that suits them.
If you’re considering selling and would like a clear, evidence-led conversation about how to position your home for the strongest outcome, we’d be happy to help.
Are you curious to know what your property is worth?
