It’s one of the longest-running sales lines in estate agency to win over vendors and it sounds compelling. The problem is, once you actually look at how buyers behave, the logic falls apart.

Every estate agent promises it. Every valuation appointment includes it. And every seller and landlord has heard it so often that it becomes background noise. The phrase is simple: “We work in your best interests.” But what does that really look like in practice?

Worth Farm is an exceptional Grade II listed, detached farmhouse. The owners decided the time had come to downsize, but overvaluing by their initial agent cost them months of delays...

Over the past year, we’ve seen an increasing number of clients successfully sell their home, only to find themselves stuck when their perfect next property doesn’t appear quickly enough or their original choice has fallen through. Traditionally, this is where sales fall apart but that doesn't have to be the case with a smart, strategic solution.