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It’s one of the longest-running sales lines in estate agency to win over vendors and it sounds compelling. The problem is, once you actually look at how buyers behave, the logic falls apart.
If you’ve spoken to a few corporate estate agents recently, you’ve almost definitely heard this line: “Boxing Day is the biggest day of the year for property searches, you must launch then.” Let's take a look in more detail about this as a marketing strategy for your home....
Over the past year, we’ve seen an increasing number of clients successfully sell their home, only to find themselves stuck when their perfect next property doesn’t appear quickly enough or their original choice has fallen through. Traditionally, this is where sales fall apart but that doesn't have to be the case with a smart, strategic solution.
If you are a company director or a Person with Significant Control (PSC), including a volunteer director of a residential management company, there is now a clear and non-negotiable deadline you need to be aware of.
