What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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Almost seven months on the market, with two estate agents, but no buyer found. The house was beautiful, what did the previous agents do wrong to stop potential buyers from seeing this?

Every homeowner wants confidence that an accepted offer reflects the highest achievable price, with a proceedable and motivated buyer. Most agents can sell a property, the real difference is how they do it. Here are 10 key factors that make the biggest impact on price, speed and certainty.

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.

Plus, enjoy our favourite outtakes from the shoot and see our festive opening hours.