What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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Over the past year, we’ve seen an increasing number of clients successfully sell their home, only to find themselves stuck when their perfect next property doesn’t appear quickly enough or their original choice has fallen through. Traditionally, this is where sales fall apart but that doesn't have to be the case with a smart, strategic solution.

After three months on the market with a premium corporate agent, the owners were left feeling disappointed with their performance. A friend suggested using Sandersons, what could we do do achieve a sale for the vendors?

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.