What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.

Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:

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What is the secret to a 25+ year landlord-agent partnership?

One of our long-term landlords is also now working with us to sell their property. We've worked with him since 1999, and he has recently left us a glowing 5* review so we must be doing something right?

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Our top 10 properties of the month - April

Here's our monthly round up of our favourite properties to come to the market in April.

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Case Study: Coombe Lane, Shepton Mallet

A colourful Shepton Mallet cottage sat unsold for months—until smarter pricing, standout photography and fresh marketing transformed interest into a successful sale in under two weeks.

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How we reduce fall-through rates and gain buyer commitment in today’s market.

At Sandersons, our fall-through rates sitting between 6–12% in recent years are already far lower than the industry average of 30-35%. But for us, that’s not enough. By securing buyer commitment from the outset, and offering protection of up to £10,000, we’re giving our clients greater certainty and peace of mind when moving home.

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