What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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We've hit the ground running in 2026 with plenty of sales and new listings across all offices. Here's our monthly roundup of some of our favourite properties to come to the market in January.

Plus, enjoy our favourite outtakes from the shoot and see our festive opening hours.

Marketing with three agents at once is not something we recommend, the seller of this property was motivated but had been misled by other agents. Could we do anything differently to the other three agents?

An elevated Glastonbury bungalow with iconic views sat overlooked for a year—until striking drone imagery, refined marketing and smart pricing secured a strong sale and rapid exchange.