What do we consider when marketing a property?








It’s one of the longest-running sales lines in estate agency to win over vendors and it sounds compelling. The problem is, once you actually look at how buyers behave, the logic falls apart.
If you’ve spoken to a few corporate estate agents recently, you’ve almost definitely heard this line: “Boxing Day is the biggest day of the year for property searches, you must launch then.” Let's take a look in more detail about this as a marketing strategy for your home....
Over the past year, we’ve seen an increasing number of clients successfully sell their home, only to find themselves stuck when their perfect next property doesn’t appear quickly enough or their original choice has fallen through. Traditionally, this is where sales fall apart but that doesn't have to be the case with a smart, strategic solution.
The UK Government has published draft regulations setting out the written information tenants will receive under the new assured periodic tenancy system. This is a positive step and offers more clarity on what is coming, but it is still draft guidance only. Nothing changes for landlords yet and no action is required at this stage.