What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.

Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:

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A third GOLD award win for our Canterbury office!

Our Canterbury team is celebrating another well deserved win at the British Property Awards. They have now won in three of the last four years. We strive for excellence and work hard to always go above and beyond, but it is fabulous to be recognised within the industry as a company that stands out and goes that extra mile.

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Myth #2 : The truth about agents who promise access to “London buyers”

It’s one of the longest-running sales lines in estate agency to win over vendors and it sounds compelling. The problem is, once you actually look at how buyers behave, the logic falls apart.

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Autumn 2026 deadline: identity verification rules for company directors and PSCs

If you are a company director or a Person with Significant Control (PSC), including a volunteer director of a residential management company, there is now a clear and non-negotiable deadline you need to be aware of.

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Less than three weeks to exchange contracts after accepting an offer. A new company record?

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.

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