What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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Nestled between ancient woodland, rolling farmland, and timeless villages, the Weald of Kent has long been a place where homes tell stories. Each one of these stories reveal the truth what goes into achieving a successful sale.

Almost seven months on the market, with two estate agents, but no buyer found. The house was beautiful, what did the previous agents do wrong to stop potential buyers from seeing this?

Over the past year, we’ve seen an increasing number of clients successfully sell their home, only to find themselves stuck when their perfect next property doesn’t appear quickly enough or their original choice has fallen through. Traditionally, this is where sales fall apart but that doesn't have to be the case with a smart, strategic solution.

It has just been announced that in addition to our local wins in Wells, we’ve now been selected as regional winners for the South West. It is fantastic to be recognised within the industry as an agent that provides the very best service for our clients.