What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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After three months on the market with a premium corporate agent, the owners were left feeling disappointed with their performance. A friend suggested using Sandersons, what could we do do achieve a sale for the vendors?

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.

A colourful Shepton Mallet cottage sat unsold for months—until smarter pricing, standout photography and fresh marketing transformed interest into a successful sale in under two weeks.

Every homeowner wants confidence that an accepted offer reflects the highest achievable price, with a proceedable and motivated buyer. Most agents can sell a property, the real difference is how they do it. Here are 10 key factors that make the biggest impact on price, speed and certainty.