What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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If you’ve spoken to a few corporate estate agents recently, you’ve almost definitely heard this line: “Boxing Day is the biggest day of the year for property searches, you must launch then.” Let's take a look in more detail about this as a marketing strategy for your home....

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.

As we move into 2026, it's time to reflect on our most popular homes marketed in the past year. We've tallied up all the likes, shares and comments from our social channels to produce our top 10. From 14th century farmhouses to contemporary city centre apartments, the properties are varied but all exceptional in their on way.

Nestled between ancient woodland, rolling farmland, and timeless villages, the Weald of Kent has long been a place where homes tell stories. Each one of these stories reveal the truth what goes into achieving a successful sale.