What do we consider when marketing a property?

What do we consider when marketing a property?

Various elements in & around a property influence our marketing. We initially create a profile of the type of buyers we think will purchase the property and tailor our marketing accordingly.


Our listing in Boughton Aluph is a great example (now sold stc). The home is perfect for families and entertaining with great open plan spaces and an annexe. Its location is ideal for country life with beautiful walks, a well regarded pub and a cricket ground all nearby. The photography, videography, description and social media promotion are all created and curated to appeal to the type of person we think would be suited to this property.

We've already found a buyer for this property, but you can still see our marketing here. Here's a few photos we used for the listing:






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A colourful Shepton Mallet cottage sat unsold for months—until smarter pricing, standout photography and fresh marketing transformed interest into a successful sale in under two weeks.

If you are a company director or a Person with Significant Control (PSC), including a volunteer director of a residential management company, there is now a clear and non-negotiable deadline you need to be aware of.

When a home sale moves this quickly, it reminds us why having motivated sellers, committed buyers and an exceptional progression team makes all the difference. This property was a textbook example of what can be achieved when everything aligns and why our approach consistently outperforms the industry average.

It’s one of the longest-running sales lines in estate agency to win over vendors and it sounds compelling. The problem is, once you actually look at how buyers behave, the logic falls apart.