Case Study: Juniper Close, Canterbury
We were approached to market this four bedroom home on the outskirts of Canterbury. It blends in with the rest of the street, but step inside and you can see that the whole property had been renovated and extended with Passivhaus principles in mind.
The story
This four bedroom property on the outskirts of Canterbury had been completely renovated and extended to the highest standards with Passivhaus principles in mind. The owner chose us to market their property after seeing the quality of our photography.
We marketed the property with a guide price of £700,000-£750,000. We arranged an initial block of viewings which led to multiple offers, a final sale price was agreed at £750,000. It took just 9 days from the property launch to the offer being accepted. A smooth exchange followed just 10 weeks later.
What was the difference?
High quality marketing
Our photographs showed off the light filled extension with views of open countryside. We used a drone for the main image to highlight the proximity to the countryside.
Strategic pricing
The guide price allowed the property to be seen by a wider audience and increase interest.
Expert negotiators
With multiple offers, we were able to encourage higher bids to achieve the best price.
Attention to detail
We ensured that we accurately covered the technical details of this property in our description. Our team were also fully briefed so they could communicate the benefits to potential buyers.
