With recent updates from the Renters' Rights Bill, the rental landscape is shifting for both landlords and tenants. As new regulations make it more complex to end tenancies, the importance of getting the tenancy right from the beginning has never been greater.

For landlords, this means choosing the most proactive agent to attract the right tenants. Ideally, this would be multiple interested parties for the landlord to choose from. For tenants, it’s about finding a well-maintained property that’s priced fairly and professionally presented.

 

Advertising the rental property at the correct rental price is one of the most effective ways to ensure a good selection of tenants from the outset. Properties priced too high can remain empty for long periods of time, creating longer void periods and a potential loss of rental income. This can be costly for landlords and frustrating for tenants eager to secure a home at the market rent. A realistic, fair and competitive price helps generate more interest, giving landlords a better pool of applicants and gives tenants more confidence that they’re getting good value for money.

 

Marketing plays a key role in the rental process. Quality photos, clear and honest descriptions, detailed floorpans (with measurements), professional video tours and advertising on the right platforms will make a big difference in how a property is perceived. For landlords, this helps the property stand out in a busy market, going above and beyond their rental competition. For tenants, it offers a more accurate picture of the home, saving time and avoiding disappointment. 

Ultimately, first impressions matter. A well-presented, correctly priced property attracts a greater volume of enquiries for potentially suitable tenants. All applicants will then be fully qualified before viewings are scheduled, during the appointment and feedback will be collected after along with any offers. This will enable the landlord to make an informed decision on which tenant to accept. The next stage of the process when the references are progressed, contracts signed and the property is prepared for move in are critical. When the agent can manage a stress free and more seamless move in process, it sets the tenancy off on the right foot and helps lay the foundation for a positive and long-lasting rental relationship. 

Does it feel like you are paddling upstream with your current letting agent? Feel free to get in touch for a free valuation of your property.